The swiftly growing interest in mobile phones has ignited a lifelong spark within the mobile revolution. Use of cellphones have risen rapidly around the globe. Today, people take more time in browsing the net and viewing emails on the Smartphones than laptops and desktops.
Each day, our company is greeted with emails that intent sale of a product or updates associated with the merchandise. You may have received some visually appealing emails that lack compatibility with cellular devices making it difficult so that you can view them on the Smartphone. Responsive email templates are definitely the ultimate fix for your problem. But, now you ask precisely what responsive email is! This is actually the simplest answer. Responsive email is definitely an email that recognizes the device’s screen & size and renders appropriate email layout.
This is a list of few things that should be considered while designing responsive templates:
Usually do not exceed 600 pixels for your template width. Decide the pre-header and stay creative in your approach. Use the top-left area of email template to depict the subject of email. Since, each of the email clients usually do not display images by default. Always employ minimum images in your email and get away from it for your headings.
Use bold fonts to highlight headings and grab client’s attention. Utilize easily available system fonts to be able to minimize display errors. Be extra careful regarding the font sizes or else you will wind up screwing the layout. Enter into the habit of smoking of setting a 13 point font size automatically.
It really is good to wrap the email content within two tables for better efficiency. The size of buttons must not be under 44×44 pixels. The smaller size buttons may be clicked poorly on mobile phones.
It is wiser to use inline CSS to code the templates as opposed to external CSS. Do not use Java Scripts as its usage is not really allowed in emails. Benefits Associated With Responsive Email Templates In Email Marketing:
With responsive templates, you do not need to come up with different email templates for distinct devices. Responsive email automatically adjusts itself to the surroundings regardless of the screen size or device, which it really is being viewed. A email builder is effective with all the screen sizes saving a lot of efforts and time.
This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while increasing the usability for your reader. This ozbmzp you boost your brand image and offer optimal user experience.
Better reader knowledge about neat and nice looking templates. A highly effective email template displays the hyperlinks and buttons clearly that easily grab the readers’ attention and so, brings about higher click-rates. This drives more visitors in your site and increases your profits.
The responsive technology is growing faster and that we cannot ignore the truth that a huge number of emails are accessed through the mobile phones each day. Thus, it is essential to create responsive email templates that suit well on small screens and test it for compatibility before sending it for the clients.