Many of us are still clear on what the word “cloud” means. Based on Wikipedia, cloud computing “…provides computation, software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that gives the help.” Exactly why is this important? It delivers agility to businesses that has never been seen before.
When a business moves for the cloud, it is no longer required to ensure that it stays on premise. What this means is dramatically reduced infrastructure as well as costs. Without needing to put money into expensive infrastructure, and ultizing web-based services instead, businesses can grow faster, and merely use the storage space they require, growing when needed and shrinking when space is not needed. Servers are in another location, so you can find no high energy bills to monitor, with no unexpected spikes in costs.
What’s interesting is that every company is trying their own methods: either pioneers in the company have started using Twitter, Facebook, LinkedIn or Google pages (and so forth and so forth – there are plenty of social networking platforms out there). As social networking is becoming popular, plenty of third-party providers have likewise emerged because the “specialists” – then they will approach you and also convince you that they are those who have mastered using twitter – then yet another one may come as the specialist for engaging customers with Facebook…At the end of the morning, as a company taking into consideration the adoption of social media marketing, you’ll more confused than ever. And worst of, some customers would think that they are fully aware of everything that is to learn about social networking and also you now how you can reach them all individually on all these different platforms.
On the other hand, experience indicates that despite the fact that social media marketing has become quite popular, only a few companies have clear strategies as well as clear indicators with regards to their social media marketing campaign. More often than not, many businesses think they’ve done it all after they have formulated their accounts on popular social media platforms and then publish bits of information occasionally – mostly ads regarding their services. Even though this approach is common, we quite often see companies apply this strategy just to abandon all of it together several months later, mainly because they have got no clear road to follow, nor clear indications. The issue is, those companies adopted social networking thinking they already knew what to expect from the beginning: and here is where the matter lies. Social media marketing can be very powerful provided it’s implemented strategically- not because a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social media and cloud computing with regards to company adoption? Well, in terms of cloud-based solutions, a lot of companies believe that they know already what you should expect from cloud computing solutions: this usually leads to companies minimizing the disruptive change that cloud-based solutions can bring. Moreover (as is the situation with social media marketing) the cloud has now become quite popular that a lot of solutions are tagged using the word “cloud” – even though some aren’t actually cloud-based solutions by itself. Through the client’s point of view, this provides the false impression that they know all they have to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with many companies who zoarok they understand everything you should know concerning the cloud, it’s really hard to focus on the huge benefits that the company can benefit from custom-implementation of gmail. Let’s take an example: you know that I’m an advocate for Hosted Exchange- I’ve got a lot of measurable indicators that can be employed in favor of adopting Hosted Exchange for just one company (it’s always good to get clear return on interest or ‘ROI’ for every IT project), however if the client thinks that they don’t need to have a cloud-based solution, because everybody on the market has demonstrated and advertised the wrong means for their company to adopt the cloud, there’s a higher chance they won’t even consider listening to any pro-cloud arguments.
As a final note, here’s what I would recommend for any company pitching the adoption of cloud computing: don’t enter into that trap that allows you to think you know anything that a cloud-based solution may bring, and secondly- have whoever pitches to you about cloud computing come up with measurable ROI – choose to adopt the cloud simply because you see actual benefits, not because it’s trendy.