Introducing Search engine optimization Ranking Factors – What will make me top? Or more precisely “Do you know the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! Those are the questions that everyone involved in Search engine optimization, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the quantity of people who can definitively answer these questions by concisely explaining the numerous factors, and exactly how they work with one another, is strictly confined to the engineers who work for search engines like google.
However, through combining the experience in the authors, the review team and disclosure from search engines like google and expert commentators, we now have compiled a comprehensive list of the most basic factors which determine position in the listings.
What determines ranking position in the natural listings?
The position or ranking in the natural listings for a particular key phrase is dependent on searching engine’s ranking algorithm.
For that search query applied for the major search engines, the algorithm uses rules or heuristics to recognize by far the most relevant pages, based on the page’s text content along with its context (which can be indicated by links using their company pages and sites).
Each search engine includes a different set of algorithms produced by engineers who make an effort to make the best relevance for the users.
However, the ranking of natural listings has evolved as a science over the past a decade, based upon an even longer history of document indexing and retrieval history. As with most sciences, you will find fundamental principles which apply. To deliver relevance search engine listings tend to use common online search engine ranking factors.
Enough with the science: get with the ranking factors…
We shall in no time. But before we do here’s a word towards the wise: understanding some of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. There is however no requirement for any smoke or mirrors. Should your agency refuses to show its strategies to then you our advice would be to move on. Immediately!
Inspite of the mystique perpetuated about SEO it really isn’t terribly difficult to grasp the concepts. The issue lies in managing keywords and optimization on the long term. Not in comprehending the ranking factors.
Who in my organization needs to know relating to this stuff?
It is essential to your technology team / agencies to know these ranking factors. Additionally it is imperative that every content owners / authors / stakeholders know how high quality content can improve search rankings. Authors need to know which key phrases to utilize, or you won’t have a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You have to develop a ‘house strategy guide’ for the authors and editors.
Therefore I can ditch my SEO agency, right?
This will depend, is the honest answer. You might be able to, however it is more likely that the guide will inform your quest strategy, along with you making the calls. However you will still need somebody to manage it (either in-house or outsourced). Ultimately this guide to look marketing is all about increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The bigger your company / market / website, the larger that task is going to be. High volume search-terms and intense competition means that applying specific optimization techniques must rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is to gain a high, stable and long-term presence on the top from the SERPs for phrases that have both high volume and which convert well.
Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is actually a leading cause of online search engine penalties. Equally, after reading this guide, you must be able to determine whether your overall agency is finished-egging the SEO cake, or feeding you unsound advice.
Remember that search engines also employ ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for search engine spamming (such as over-optimization of any hbfphu or non-natural links off their sites ).
Now for your six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of such six areas, those in the middle of search engine ranking are success factors 2, 3 and 4. Why? Well, should your pages are certainly not included within the index then you cannot anticipate to gain any online search engine referrals. Once included, effects are dependent on the combination of on-page optimization and link-building.
Once we discuss link-building we’re mainly considering third party links, but a good internal linking structure ought to be adopted in your own website/s. You will find proven benefits.
The hundreds of factors employed by the search engines to find out relevance can be simplified into the two most crucial elements which can be essential for good ranking positions.